![]() ![]() Not every Michael Jordan sponsor ever can hold a candle to this. Almost three decades later, the commercial still stands the test of time. Gatorade released its “Be Like Mike” campaign on August 8, 1991, which would later break the mold for all lifestyle endorsements. ![]() It was what the upstart sports beverage company needed, as Gatorade soon became a household name following what many still regard as the “Greatest Sports Commercial of all time”. MJ was coming off his first championship with the Bulls and was awarded with a 10-year, $13.5 million deal to be the brand’s first and only celebrity spokesperson at the time. Long before social media became the medium for lifestyle endorsements, Gatorade emerged from the scene in 1991 by signing Michael Jordan. The Air Jordan line continues to bring in big bucks, as the NBA’s brightest young stars like Zion Williamson, Jayson Tatum, and Rui Hachimura currently represent the brand. MJ rakes in around $100 million a year from Nike in royalties alone. Jordan’s Jumpman logo has become a massive standalone business, which hauls in $3 billion in revenue each year for Nike. What began as an initial five-year, $250,000 deal he signed in 1984 - which also marked as the release of Jordan’s now-iconic signature shoe - evolved into a disruptor of the shoe injury now known as the Jordan Brand. Despite its impressive stable of the best athletes in the world today, “His Airness” remains as Nike’s biggest, not to mention most lucrative, investment of all time. The Swoosh has pretty much been synonymous with Michael Jordan. We should note, while there are individual endorsements from some of these companies, they are lumped into the same category, so we’re not doing 50 versions of a Nike endorsement. Let’s list down every Michael Jordan sponsor. Jordan’s image and credibility certainly made a lot of money for brands he associated with over the years. MJ has roughly earned somewhere around $1.7 billion (pre-tax) in sponsorship moolah over nearly four decades. But like most NBA superstars, Jordan cashed in on his legendary stature and made a fortune through numerous sponsorships. The now 57-year-old Hall of Famer has also made smart investments over the years, which includes several restaurants and a Nissan dealership in North Carolina, among other numerous lucrative endeavors. This makes him the richest former professional athlete in the entire world.Īll in all, MJ earned $94 million in 13 seasons with the Chicago Bulls and two years with the Washington Wizards, with a large chunk of it ($63 million) coming from his final two seasons in the Windy City. “His Airness” is part of the prestigious three-comma club, with a net worth of $2.1 billion in 2020. Hands down the NBA’s Greatest of All Time, Jordan’s success and popularity on the hardwood has made him an extremely wealthy man. In turn, talking about every Michael Jordan sponsor ever, endorsement and the like feels like a no-brainer. This includes his off-the-court greatness. Retired NBA icon Michael Jordan is forever the talk of everything basketball related.
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